|
|
|
General Proposed Outline For Car Shows
The perfect, successful car show is one that accomplishes three
things, and the success or failure of any one is tied to the others, so it is critical to strive
for success in all three.
ORGANIZERS must make a good profit for whatever cause they are raising funds for. If they do not, they will stop putting on car shows.
PARTICIPANTS need a reason to bring out their cars, drive long distances, burn expensive gas. The show must be worthy of their participation.
SPECTATORS want "eye candy" - 5 cars will not bring out spectators, but 500 will.
When the needs of all three are met or exceeded, the show is destined to be a hit. This translates into more profit for organizers, more incentive for participants, and more "eye candy" for spectators. And that translates into an even better show next year, as all three parties are anxious to return - and bring their friends!
It is for the purpose of helping to create perfect, successful shows for all that this outline is being
developed, to serve as a guide for organizers, since the ultimate outcome will be determined by
their efforts in organizing the shows.
I hope all HotKarz readers will look this over, and submit any changes, additions or suggestions they would like to include to
me at ptwoodycrew@aol.com
- PLANNING
- show should be planned in advance, so it can be effectively advertised
- if utilizing vendors (recommended), proactively seek vendors that appeal to both car folks & spectators
- where possible, try to coordinate with other organizers to avoid competing shows in a small geographic area. Most show
organizers may be located at HotKarz.com
- if you must schedule a competing show in close proximity to another, consider a merger. Instead of two small shows,
you could create one big show that generates greater interest - and greater profits to share
- you can offer many more classes, more and better trophies by enlisting sponsors. A sponsor would sponsor a CLASS,
and would pay the cost of the trophies for that class. MC would announce who each sponsor is, upon awarding trophies
given out in a specific class. Cheap advertising for businesses.
- lesser sponsors could contribute small promotional items (with their advertising on them) to be given in a "goody bag", or
additional prizes to be offered on a special, free ticket given to each participant upon registering. That ticket would be
good for all "door prize" drawings
- with sponsors paying for the trophies, the organizers can more easily afford dash plaques & ribbons to put in goody bags
- If possible, consider including events. A show would be the ideal place for the Scouts to run their
Pinewood or Powderpuff Derbies, for example. And it would attract more spectators. Or valve-cover races.
- consider inclusion of something to keep younger children occupied
- Plan the classes well. Too few classes, or the wrong classes, can break a show. Common classes included here.
- Three trophies per class is normal. Adding a Best of Show and People's Choice adds interest. A special trophy,
such as "Kids Choice", "Ladies Choice" adds more interest, and can involve others who might normally not be involved
- Offering pre-registration at a discount can help offset losses in the event of bad weather or other unplanned conflict. Or consider pre-registration (so you know what to expect) that does not require pre-payment. A lot of folks do not want to pay early, then the show gets rained out.
- As people register, add them to a mailing list, and send them a flier by May of the following year, so they can plan to
attend
- plan how the field and classes will be set up. Consider possibility of attracting more vehicles than planned for
- whatever else you do, submit the info about your show to HotKarz.com at your earliest convenience, so it can get
posted. Submit by mail, or email to ptwoodycrew@aol.com.
- don't forget facilities - rent porta-potties, if necessary.
- SETUP
- each classification area should be well marked, of adequate size and easy to find. If possible, create a map if your area is very large
- have people available to assist participants in finding their class parking. Allow for extra room if needed
- your people & registrars should know enough about cars to know if someone is not in the appropriate class, and
make any necessary changes. Enforce the classes.
- Vendor areas should be separate, but close. If vendors don't get the foot traffic and earn money, they will not return
next year
- Shows begin early, and drivers start out even earlier. Have coffee and donuts available near the registration
table EARLY
- CLASSIFICATION
- the more classes & trophies you advertise, the bigger your show will likely be
- minimum number of classes for a good show is 18. The better shows have 24-28, or more.
- do not include classes unless you have reason to believe there is a real interest. It harms a show to have a class, such
as tractors for example, if no tractors will show up
- a list of common, suggested classes is found here, organized by importance and level of general interest. Note that there are exceptions
to any rule, so the list is only a guideline
- participants should be required to register in the most appropriate class. For example, if the car is a '57 Chevy, and you have
a class for '55-'57 Chevys, he should not be registered for Special Interest. If it is a customized '57, he could register
in a '50's Custom class, or in the '55-'57 class. Any truck should be in a truck class, unless it is truly odd &
unique, in which case it could enter as Special Interest. Rule of thumb: each vehicle should be placed in the MOST
appropriate class, to avoid dissention among others in a class
- if your Special Interest class has too many vehicles, your classification system is poor
- if possible, do not inadvertently exclude vehicles by excluding classes. Many shows do not offer a class for
90's-present, for example, even though there are many nice, customized new cars that would like to be included. If they
cannot, they end up in Special Interest, even though there is no "special" interest in that vehicle.
- Avoid large, all-encompassing classes that would include too many vehicles. If you have one class for trucks, for
example, you could end up with 50 vehicles in that one class. You should avoid having such lopsided classifications.
Participants do not think it is fair for one class to have only 1 car, and another has 50. Plan ahead.
- JUDGING/BALLOTING - as a rule, there are two primary methods for judging - by points, or by popular vote
- Points
- judging is done by a committee who really knows cars. Point system is set up based on things like condition, paint,
interior, cleanliness, scratches/dings, detail etc.
- most professional shows are by points. Most "regular" shows are not, as trained judges are scarce
- Popular Vote
- voters can be any one, or combination of, participants, spectators and organizers. By allowing spectators to vote, you
dilute the "buddy system" problem of peer voting.
- participants normally should not be able to vote their own class, by crossing out their class on their ballot
- with the exception of "special" trophies (i.e. "Grand Poobah's Choice"), voting is usually done by participants,
spectators and organizers combined.
- People's Choice should be chosen by the spectators only, if feasible, and Best of Show should be chosen by
organizers only. But this "rule" is not cast in stone.
- AWARD CEREMONY
- it's easy to forget it IS a ceremony, but don't. Ceremony is good for the soul
- if sponsors supplied the trophies, give each a good, solid plug when you announce the class they sponsored. Let them
write the plug, if they wish, as long as they keep it short. All other sponsors should also receive credit at this time
- Plan for, and allow for, folks taking photographs/videos upon presentation
- prior to trophies, make adequate time to draw for prizes, if applicable.
The best shows succeed primarily because they plan well, and enlist numerous community sponsors. Sponsors provide more funding, more trophies, more prizes in exchange for your promotion of their businesses. Participants like trophies. They like lots of prizes. They enjoy a "goody bag" and dash plaque. It makes them want to attend every year, and bring their friends.
As an example, the Kiwanis Car show in Concord NH gets sponsors to provide as many as 100 or more prizes, most valued at $5-$25. Pizzas, car washes, a case of oil...last year it took them nearly an hour to raffle off all the prizes.
Any organizer who wants a successful, profitable show should put themselves in the shoes of the participants and spectators. Do it right, and they will come. Do it wrong, and you find yourself
sitting alone in an empty "field of dreams".
|